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Successful design

Rudy Krolopp, former design director for Motorola talks about the keys to successful design.

Sources: 
Excerpt from a 1995 interview with Bret Smith. © Copyright 1995 and 2007, Bret H. Smith. All rights reserved.
Successful design.jpg
Speaker: 
Rudy Krolopp
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Motorola DynaTAC 8000x

Author: 
Carroll Gantz
Designer: 
Rudy Krolopp’s design team
Date: 
1984
Motorola DynaTAC 8000x

The world’s first commercial handheld cellular phone, the Motorola DynaTAC 8000x, received approval from the U.S. Federal Communications Commission (FCC) in 1983, and was introduced to the public in 1984 at a retail price of $3,995 after testing in the Chicago market. The 28-ounce phone was designed by Motorola’s industrial design team headed by manager Rudy Krolopp. The concept of a cordless phone evolved from the Motorola SCR 536 “Walkie-Talkie” developed for military use in 1943. In 1972, Motorola demonstrated a portable cellular telephone system to the FCC, using a device developed by Martin Cooper. In 1989, Motorola debuted its MicroTAC phone, the world’s smallest and lightest at 10.7 ounces. It was also designed by Rudy Krolopp’s design team. By 1996, Motorola’s StarTAC weighed only 3.1 ounces and fit into the palm of the hand.

Sources: 
100 Years of Design consists of excerpts from a book by Carroll M. Gantz, FIDSA, entitled, Design Chronicles: Significant Mass-produced Designs of the 20th Century, published August 2005 by Schiffer Publications, Ltd.
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I own or have obtained the rights to the image(s) included with this article and grant industrialdesignhistory.com the right to post it(them) on its website and make use of it(them) in print media with proper attribution.