Founders of American Industrial Design, by Carroll GantzPublisher:
McFarland
Publication Date:
July 2014
ISBN:
0786476869
About the Book: As the Great Depression started in 1929, several dozen creative individuals from a variety of artistic fields, including theatre, advertising, graphics, fashion and furniture design, pioneered a new profession. Responding to unprecedented public and industry demand for new styles, these artists entered the industrial world during what was called the “Machine Age,” to introduce “modern design” to the external appearance and form of mass-produced, functional, mechanical consumer products formerly not considered art. The popular designs by these “machine designers” increased sales and profits dramatically for manufacturers, which helped the economy to recover; established a new profession, industrial design; and within a decade, changed American products from mechanical monstrosities into sleek, modern forms expressive of the future. This book is about those industrial designers and how they founded, developed, educated and organized today’s profession of more than 50,000 practitioners. Book published by McFarland & Company <www.mcfarlandpub.com> Copyright Information:
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Must have
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Discovering Design: Peter BresslerSources:
Oral history/personal interview conducted by Bret H. Smith. http://www.bresslergroup.com/. Popular Mechanics/Google Books.
Speaker:
Peter Bressler
Copyright Information:
I own or have obtained the rights to the video(s) included with this article and grant industrialdesignhistory.com the right to post it(them) on its website and make use of it(them) in print media with proper attribution.
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